This is the second post in this series, click here to read the first one.
In my career, I have started over 30 businesses… yeah I know, short attention span. In some of these I had partners, in others I went solo. Continue reading
This is the second post in this series, click here to read the first one.
In my career, I have started over 30 businesses… yeah I know, short attention span. In some of these I had partners, in others I went solo. Continue reading
Hey guys, I am way overdue in writing posts. I am in the middle of another product launch. Yes I know, I launch more often than NASA, but those of you that know me know that that’s the funnest part for me. I’ll tell you more about it later, I don’t like to use my blog to pimp my stuff. <–BFLF. Continue reading
Focus dammit! I repeat this to myself a hundred times a day. I have a label on my monitor that says this. In fact, funny story, I got this label maker at,… damn, there I go again. What was I writing about again? Oh yeah, focus. Continue reading
What do the Smithsonian, George S. Patton, JD Power and Ford Motor Company have in common with Social Media Engine? Continue reading
I do a lot of speaking on Facebook, and lately I am getting more and more requests for advanced topics. So my last few events were on Facebook Advertising. Facebook Ads are a science unto themselves, and we have a lot of current information on the topic. But it never fails, after each event there are still people who will come up to me after and say something like “I really enjoyed your presentation, but can you explain to me what a profile is?” Continue reading
You gotta love it… at least if you are in my business. Once again Facebook has made changes, and once again they have confused a bunch of people. Woohoo!
I can hardly keep up myself. Places, Deals, Revamped Groups, Revamped Profiles, Revamped Pages coming… keep it up Zuckerberg.
So why am I so damn happy?
Well, for one thing, I just got a whole bunch of new stuff to talk about at my event this Thursday. As a Social Media Speaker, I never give the same presentation twice. Which is good for my attendees… not so good for my workload. I have 3 days to completely revamp my presentation. I have been deep into the new features, following every rabbit hole to figure out not only how to use them, but how to apply them to business owners, which is my core audience.
My to-do list for this weeks presentation:
Man, I better get to it!
Later.
Steve
Obviously, as in any private club there are rules. Rules created by the elite members and founding fathers of the club.
Guess what? Social Media ain’t your club. It Never was.
You early adopters simply had a head-start on the rest of the world which gave you the illusion that the space was yours to craft into a private Utopia.
I received a message from a Facebook friend a while back telling me that if I don’t stop face-tweeting, they will un-friend me because they don’t use Facebook like that. I thought to myself “Why should I give a shit about how you use anything?”
I recently helped Derrick Brooks sort out his Facebook page. One of the things we did was to connect Twitter to his page. Of course, why wouldn’t we? This step is even recommended by Facebook during the setup. I started following Derrick’s tweets as a result. As many of you know, Derrick is a guaranteed lock for the NFL Hall of Fame, an eleven time Pro Bowler and a Superbowl ring wearer. Personally, I feel privileged to be able to hear his thoughts through his tweets. Now Derrick is far from a Social Media elitist and he frequently tweets in all caps. Why? Because he feels like it. Occasionally, some nobody jackass will feel compelled to tell Mr. Derrick Brooks that he is doing it wrong. According to who? The idiot below actually felt so strongly about it that he tried to enlist Warren Sapp to support his cause. Warren told him to pound sand by the way.
I got news for the social media snobs. It ain’t your playground. Social Media is a public park were everyone is invited, like it or not. So gird yourselves for the onslaught of faux pas that will continue to leave you seething behind your lattes realizing you have lost control of the teeter-totters to the new kids.
Of course, one of the nice things about most social media is that we all have a choice of who we want to follow. If you are bothered by the way someone uses the tools, you can easily stop following them and the MADNESS WILL END for you. But, I suggest that you simply give into it. You really don’t have a choice anyway, there are way too many heathens over that rise.
Like most of us, I get emails and tweets about reports, surveys, blog posts and all sorts of crap that for whatever reason I am a target. Occasionally, among the pile of promotions disguised as useful data… some useful data is actually there. Maybe “Useful” is too strong… “Interesting” might be better.
A Facebook guru and friend, Victoria Edwards asked me at at recent networking event if I had customized my Facebook “Page”, formerly called “Fan Page”. I had created one, but like many people, I was not aware of the level of customization Facebook allows on a page. Continue reading