This is the sixth post in this series, click here to read the first one.
In my last post I talked about that “One Killer Feature”, the one that could give me an edge on the established players, the one that they would not replicate. Continue reading
Tag Archives: Expert
A Start-up Journey (One Killer Feature)
This is the fifth post in this series, click here to read the first one.
Features are like your big nose. It makes you unique. Possibly even desirable to someone who feels they smell good. Features are the reason we initially select one person over another and also why we select one solution over another. Continue reading
Can’t I learn everything I need to know from YouTube?
What do the Smithsonian, George S. Patton, JD Power and Ford Motor Company have in common with Social Media Engine? Continue reading
So you don’t understand Facebook? at all?
I do a lot of speaking on Facebook, and lately I am getting more and more requests for advanced topics. So my last few events were on Facebook Advertising. Facebook Ads are a science unto themselves, and we have a lot of current information on the topic. But it never fails, after each event there are still people who will come up to me after and say something like “I really enjoyed your presentation, but can you explain to me what a profile is?” Continue reading
19 Experts Predict the Future of Marketing
Like most of us, I get emails and tweets about reports, surveys, blog posts and all sorts of crap that for whatever reason I am a target. Occasionally, among the pile of promotions disguised as useful data… some useful data is actually there. Maybe “Useful” is too strong… “Interesting” might be better.
FAQ: How to Become an Expert
In my travels as an “Expert at making Experts”, I have been asked several recurring questions. I thought it would make a good blogpost. Continue reading
