This is the third post in this series, click here to read the first one.
Okay, so you got your idea. Now what? I think that you start with two lists, “Minimum Requirements” and “Features”. Minimum Requirements are exactly those things that your product will need at minimum to compete at all. If you can’t develop these, you should not be trying to develop this product at all. Continue reading
Hey guys, I am way overdue in writing posts. I am in the middle of another product launch. Yes I know, I launch more often than NASA, but those of you that know me know that that’s the funnest part for me. I’ll tell you more about it later, I don’t like to use my blog to pimp my stuff. <–BFLF. Continue reading
Tell me if this sounds like you. A solo entrepreneur, boppin along, makin connections, tryin to eek out a living. Suddenly an opportunity pops up… and then another and another, and they’re all good. You have two choices; pick the best one, or try and run with all of them. I always find myself doing the latter. Continue reading
Focus dammit! I repeat this to myself a hundred times a day. I have a label on my monitor that says this. In fact, funny story, I got this label maker at,… damn, there I go again. What was I writing about again? Oh yeah, focus. Continue reading
What do the Smithsonian, George S. Patton, JD Power and Ford Motor Company have in common with Social Media Engine? Continue reading
I do a lot of speaking on Facebook, and lately I am getting more and more requests for advanced topics. So my last few events were on Facebook Advertising. Facebook Ads are a science unto themselves, and we have a lot of current information on the topic. But it never fails, after each event there are still people who will come up to me after and say something like “I really enjoyed your presentation, but can you explain to me what a profile is?” Continue reading
As you know by now if you follow me, I recently joined forces with Phillip Black as a partner in Social Media Engine. As a result, I have participated in many events with Phillip where he describes himself as an “Attraction Marketing Specialist” and a “Guerrilla Marketing Specialist”. I have heard both these terms used throughout my career but have not had the time to actually delve into the “Methodology”. Continue reading
So I’m listening to one of the podcasts I subscribe to and they’re talking about iphone apps collecting data on users and sharing it with other companies. Apparently, about half of the apps are doing this. Facebook apps have been accused of the same thing, as has Facebook itself. Seems like every app or website is collecting and sharing your data with others. Their diabolical plan: To Target advertising to you! Well I say, please do. Continue reading
In my business, I seem to get approached by a lot of people with “opportunities”. “Hey we should partner-up on this”, “I want you to write a chapter in my next book” or “We should do some speaking engagements together”. Continue reading
The secret of Social Media is out. I, along with my contemporaries, spent the first part of 2010 explaining what Social Media is to the masses. Then we all spent the second half explaining why business owners needed to embrace it. Oh sure, we got our share of confused looks, but as the year progressed these lessened. Continue reading
