Hey guys, I am way overdue in writing posts. I am in the middle of another product launch. Yes I know, I launch more often than NASA, but those of you that know me know that that’s the funnest part for me. I’ll tell you more about it later, I don’t like to use my blog to pimp my stuff. <–BFLF. Continue reading
Category Archives: Facebook
Individually, I just don’t scale very well
Tell me if this sounds like you. A solo entrepreneur, boppin along, makin connections, tryin to eek out a living. Suddenly an opportunity pops up… and then another and another, and they’re all good. You have two choices; pick the best one, or try and run with all of them. I always find myself doing the latter. Continue reading
A click addict in a world of shiny objects
Focus dammit! I repeat this to myself a hundred times a day. I have a label on my monitor that says this. In fact, funny story, I got this label maker at,… damn, there I go again. What was I writing about again? Oh yeah, focus. Continue reading
Can’t I learn everything I need to know from YouTube?
What do the Smithsonian, George S. Patton, JD Power and Ford Motor Company have in common with Social Media Engine? Continue reading
So you don’t understand Facebook? at all?
I do a lot of speaking on Facebook, and lately I am getting more and more requests for advanced topics. So my last few events were on Facebook Advertising. Facebook Ads are a science unto themselves, and we have a lot of current information on the topic. But it never fails, after each event there are still people who will come up to me after and say something like “I really enjoyed your presentation, but can you explain to me what a profile is?” Continue reading
My, you ARE an attractive gorilla…
As you know by now if you follow me, I recently joined forces with Phillip Black as a partner in Social Media Engine. As a result, I have participated in many events with Phillip where he describes himself as an “Attraction Marketing Specialist” and a “Guerrilla Marketing Specialist”. I have heard both these terms used throughout my career but have not had the time to actually delve into the “Methodology”. Continue reading
Please Collect my Data and Target Me
So I’m listening to one of the podcasts I subscribe to and they’re talking about iphone apps collecting data on users and sharing it with other companies. Apparently, about half of the apps are doing this. Facebook apps have been accused of the same thing, as has Facebook itself. Seems like every app or website is collecting and sharing your data with others. Their diabolical plan: To Target advertising to you! Well I say, please do. Continue reading
If 2010 was What and Why, 2011 will be How
The secret of Social Media is out. I, along with my contemporaries, spent the first part of 2010 explaining what Social Media is to the masses. Then we all spent the second half explaining why business owners needed to embrace it. Oh sure, we got our share of confused looks, but as the year progressed these lessened. Continue reading
Comon Facebook, keep them changes a comin
You gotta love it… at least if you are in my business. Once again Facebook has made changes, and once again they have confused a bunch of people. Woohoo!
I can hardly keep up myself. Places, Deals, Revamped Groups, Revamped Profiles, Revamped Pages coming… keep it up Zuckerberg.
So why am I so damn happy?
Well, for one thing, I just got a whole bunch of new stuff to talk about at my event this Thursday. As a Social Media Speaker, I never give the same presentation twice. Which is good for my attendees… not so good for my workload. I have 3 days to completely revamp my presentation. I have been deep into the new features, following every rabbit hole to figure out not only how to use them, but how to apply them to business owners, which is my core audience.
My to-do list for this weeks presentation:
- Completely redo Profiles
- Completely redo Groups
- Update Places
- Add Deals
- Show soon-to-be-launched Pages changes
- Get the oil changed in my car
- Pick up another jar of pasta sauce from Publix
- Return sneakers that are too small
- Update Ipod
- Hide Christmas decoration storage boxes
- Replace wheels on sliding door screen
Man, I better get to it!
Later.
Steve
So… would you like an Apple or a Doughnut?
If I were to ask if you would prefer me to give you an apple or a doughnut… in three weeks time, most of you would say an apple. However, if I were standing in front of you right now with an apple in one hand and a doughnut in the other, most of you would take the doughnut.
It is one thing to know what is good for us, and to truly believe that we aspire to these things as a “future” goal, but when faced with the immediate choice, most of us do the opposite. And so it is with Social Media for your business <-clumsy segue.
I have yet to meet a business owner who does not agree that their business needs to embrace social media to survive: “Oh yes… I’m definitely going to do that”. But most fail to act and simply continue doing what they have been doing. Just like the majority of the population, the majority of businesses are obese slobs lumbering on to an early death.
We know at our core that the health food nuts, vegans and fitness junkies will outlive us all. Business owners who are on a steady diet of Social Media will outlive their competition, and we know that as well. So why don’t more of them act on the health of their enterprises?
Oh, they know alright, as of this writing I just sold out an event titled “Social Media Business Strategies”. Fifty people signed up in less than four days. They too will be like many people I see at my events; busy taking copious notes, nodding like dashboard dogs, asking insightful questions, and generally “fired up” to get involved. However, which I know is rare for a speaker, I keep track. I make a habit of checking up on my attendees a month or so after my events. Out of some warped need for validation I desperately hope to see someone who has actually taken steps. But just as the salesperson at LA Fitness knows, most people who take the gym tour, will never come back. No matter how convincing they appeared in their plan to actually get in shape.
Fortunately, a small percentage do commit to implementing Social Media into their business plan. It is for these people who I resist the temptation to run my slides upside down just to see if anyone notices. Just as it is no secret that exercise is good for you, the value of Social Media is denied by few, but avoided by most.
So would you like an Apple or a Doughnut?
