This is the ninth post in this series, click here to read the first one.
Okay, so you got a product of some kind and you’ve created a marketing site to show off the features of it. And, in my case you have a girlfriend chirping in your ear to do something with it. Let’s grab our laptops and go see some prospects. Continue reading
This is the eighth post in this series, click here to read the first one.
It’s funny, as I sit here at Panera Bread writing this, I am talking about things that already happened. I already know the outcome so the challenge is going back in time in my mind to where I was at this point in the journey and trying to remember things I intentionally tried to forget. Continue reading
This is the seventh post in this series, click here to read the first one.
Most entrepreneurs are strong in some areas and weak in others. Launching a start-up in just about any field is going to require multiple talents; odds are you won’t have all of them. I know there are exceptions, and I consider myself half of an exception. Continue reading
This is the sixth post in this series, click here to read the first one.
In my last post I talked about that “One Killer Feature”, the one that could give me an edge on the established players, the one that they would not replicate. Continue reading
This is the fifth post in this series, click here to read the first one.
Features are like your big nose. It makes you unique. Possibly even desirable to someone who feels they smell good. Features are the reason we initially select one person over another and also why we select one solution over another. Continue reading
This is the fourth post in this series, click here to read the first one.
Let’s face it, there’s a lot of stuff out there that while cool, never goes anywhere. Cool, usually means someone looks at your stuff, says “cool” and never comes back or uses it. I don’t find that particularly cool. Continue reading
This is the third post in this series, click here to read the first one.
Okay, so you got your idea. Now what? I think that you start with two lists, “Minimum Requirements” and “Features”. Minimum Requirements are exactly those things that your product will need at minimum to compete at all. If you can’t develop these, you should not be trying to develop this product at all. Continue reading
This is the second post in this series, click here to read the first one.
In my career, I have started over 30 businesses… yeah I know, short attention span. In some of these I had partners, in others I went solo. Continue reading
Focus dammit! I repeat this to myself a hundred times a day. I have a label on my monitor that says this. In fact, funny story, I got this label maker at,… damn, there I go again. What was I writing about again? Oh yeah, focus. Continue reading
What do the Smithsonian, George S. Patton, JD Power and Ford Motor Company have in common with Social Media Engine? Continue reading
