Tell me if this sounds like you. A solo entrepreneur, boppin along, makin connections, tryin to eek out a living. Suddenly an opportunity pops up… and then another and another, and they’re all good. You have two choices; pick the best one, or try and run with all of them. I always find myself doing the latter. Continue reading
Category Archives: Events
So you don’t understand Facebook? at all?
I do a lot of speaking on Facebook, and lately I am getting more and more requests for advanced topics. So my last few events were on Facebook Advertising. Facebook Ads are a science unto themselves, and we have a lot of current information on the topic. But it never fails, after each event there are still people who will come up to me after and say something like “I really enjoyed your presentation, but can you explain to me what a profile is?” Continue reading
Comon Facebook, keep them changes a comin
You gotta love it… at least if you are in my business. Once again Facebook has made changes, and once again they have confused a bunch of people. Woohoo!
I can hardly keep up myself. Places, Deals, Revamped Groups, Revamped Profiles, Revamped Pages coming… keep it up Zuckerberg.
So why am I so damn happy?
Well, for one thing, I just got a whole bunch of new stuff to talk about at my event this Thursday. As a Social Media Speaker, I never give the same presentation twice. Which is good for my attendees… not so good for my workload. I have 3 days to completely revamp my presentation. I have been deep into the new features, following every rabbit hole to figure out not only how to use them, but how to apply them to business owners, which is my core audience.
My to-do list for this weeks presentation:
- Completely redo Profiles
- Completely redo Groups
- Update Places
- Add Deals
- Show soon-to-be-launched Pages changes
- Get the oil changed in my car
- Pick up another jar of pasta sauce from Publix
- Return sneakers that are too small
- Update Ipod
- Hide Christmas decoration storage boxes
- Replace wheels on sliding door screen
Man, I better get to it!
Later.
Steve
So… would you like an Apple or a Doughnut?
If I were to ask if you would prefer me to give you an apple or a doughnut… in three weeks time, most of you would say an apple. However, if I were standing in front of you right now with an apple in one hand and a doughnut in the other, most of you would take the doughnut.
It is one thing to know what is good for us, and to truly believe that we aspire to these things as a “future” goal, but when faced with the immediate choice, most of us do the opposite. And so it is with Social Media for your business <-clumsy segue.
I have yet to meet a business owner who does not agree that their business needs to embrace social media to survive: “Oh yes… I’m definitely going to do that”. But most fail to act and simply continue doing what they have been doing. Just like the majority of the population, the majority of businesses are obese slobs lumbering on to an early death.
We know at our core that the health food nuts, vegans and fitness junkies will outlive us all. Business owners who are on a steady diet of Social Media will outlive their competition, and we know that as well. So why don’t more of them act on the health of their enterprises?
Oh, they know alright, as of this writing I just sold out an event titled “Social Media Business Strategies”. Fifty people signed up in less than four days. They too will be like many people I see at my events; busy taking copious notes, nodding like dashboard dogs, asking insightful questions, and generally “fired up” to get involved. However, which I know is rare for a speaker, I keep track. I make a habit of checking up on my attendees a month or so after my events. Out of some warped need for validation I desperately hope to see someone who has actually taken steps. But just as the salesperson at LA Fitness knows, most people who take the gym tour, will never come back. No matter how convincing they appeared in their plan to actually get in shape.
Fortunately, a small percentage do commit to implementing Social Media into their business plan. It is for these people who I resist the temptation to run my slides upside down just to see if anyone notices. Just as it is no secret that exercise is good for you, the value of Social Media is denied by few, but avoided by most.
So would you like an Apple or a Doughnut?
MPI Southeast Conference
The 19th annual Southeast Educational Conference, hosted by the four Florida chapters of Meeting Professionals International, provides the best value and attendee experience in the region for meeting professionals and business partners. The conference attracts between 450 to 650 meeting planners and suppliers to share knowledge and ideas, build relationships and provide business opportunity.
Steve will be presenting Social Media for Event Planners
