If you like my page, please click the “like” button above!

Home
About Me
Services
Consulting
/div>

The Professional Paraphraser

There is an obvious disconnect between some of the truly innovative technologies out there and the potential client/users. If you are a developer or provider of such technologies, this is not news to you. So how do you
make that connection?


I am one of those unique individuals who can speak both languages. I can not only understand the complexities and nuances of your technology, but I can paraphrase and present these complexities and nuances to be understood and appreciated by your customer base. Connection Made!


When you engage my services, I will dive deep into your offering to gain a thorough understanding which I will use to craft a user friendly presentation that I will professionally present to your clients in one or more of several formats.


Why would you engage me to do this? Well, maybe you are not comfortable in front of crowds, or maybe you are not good at articulating your product features to laypeople, or maybe you are not a convincing spokesperson, or maybe you just have too much on your plate. Either way, there is no reason not to engage an expert presenter to help you make that critical connection, and create that “aha!” moment in your client’s minds for you.

egomaniac, narcissist, megalomaniac, comedian

Only my closest friends use these adjectives when  describing me. But since you don’t know me, you will have to make up your own mind. Granted, these are not traits that you would want to have in your neighbor, but they are the exact traits you want in a spokesperson for your company. It’s true that I do not lack in self confidence, but I am nowhere near schizophrenic, I swear.


Presenting is something I have done for 30 years now, and I have a knack and an ability to sway others to agree with my message. I focus my efforts in the technology space, but also serve other markets.


I enjoy the work, I am good at it, and I want to do it for you.

Services

I do a bunch of things, but primarily I produce workshops, webinars and seminars for tech companies.


I also do voiceovers and videos for your websites or other promotional needs.

Please go to my website to see examples of my work and to find out more about me: www.stevemordue.com

consulting

Do you have an important pitch coming up? I can join your team and assist with that specific task.


You may well be the best  choice for the client, but as you know, that is not always enough. You  are probably familiar with the phrase “Form over Substance”; you may  have lost opportunities to competition that was not as capable as your  firm, yet presented well. In the best case scenario, “Form equals  Substance”.


I can help your team organize and develop your  presentation, as well as acting as the lead, or sole  presenter to give  your clients a first impression that backs up your true capabilities.

Copy up to, but not including this line.

For the rest of us, here is my step-by-step and full explanation of above.

1. First, create a Page (formerly Fan Page) if you do not have one:
   • After Logging in to Facebook, click on the Home tab, and then the link “Ads and Pages”, which will be in the list below your profile picture.
     
   • On the next page, click on the “Pages” link below Campaigns.
     
   • Then click on the “+ Create Page” button.
     
     
   • Next click on the radio button for what kind of page, in my case “Local Business” and select the type from the dropdown. Give it a name, in my case “The Professional Paraphraser”. Check the box that you are the one who can do this, and click on the “Create Official Page” button.
     
   • You will then be brought to your new “empty” page. Click on the “edit Page” link below the Question mark.
     
   • Here you can go ahead and edit your settings etc., I am not going to go into detail here as this is similar to you regular profile page and you can figure it out.
     
   • If you scroll down to the bottom of this page you will see the “more applications” section and the “Static FBML” link. If the link is not there then click on “browse more” and search for it.
     
   • After clicking on the “Static FBML” link you will be taken to another page. Click the link to “Ad to my Page”
     
   • This will bring up a window listing all of your pages, if you have any others, and let you add this feature by clicking the “Add to Page” button next to the page you want to add it to. Click that and then close the window.
     
   • It would be nice if Facebook took you right back to your new page here, and there may be a faster way to get there that I don’t know about, but I just click the “Home” tab at the top, then “Ads and Pages” again, and finally “Pages” again to get back to my list of pages where, if this is your first page, only one will be listed. Click the the “Edit Page” link.
     
   • You should now notice in your Applications list, the FBML application as active. If not, repeat the above steps because you missed something. Click on the “Application Settings” link of FBML.
     
   • Click on “add” next to Tab: Available, and then hit “Okay” to close the window.
     
   • Now let’s click on the “Edit” link next to FBML and we get this window. The Box Title will be the name for the tab that will now be on your page where you custom content will be. I chose “Micro-Site”, but you could call it whatever you want. You can come back and change it anytime, so don’t worry about it too much. Below the title, where is says “FBML”, is where the new custom code will go and I’ll get into that next.
     
2. Okay so you should now have your new page and your FBML App installed so let’s talk about the custom code. Without getting too technical, FBML is kind of a subset of html which is the language used for creating websites. Facebook obviously wants to limit what you can do on their platform, which is why they created the subset FBML language. So there are a lot of things you cannot do on a Facebook page that you can do on your own website. But there are still a lot of things you CAN do.In this example I am gong to walk you through creating a Micro-Site with multiple pages and a navigation menu, which is what mine is, so let’s break down my code that I showed above. I will assume that you are going to create a page just like mine except maybe different colors, text and images.
   • The first part of the code is the style section, this is where you specify things like the background color, fonts and font sizes etc. and it looks like this (the green is code, the black are my notes, and red are areas you should edit for your needs) :
     

     This ends the style declaration

   • The next section is the Navigation buttons and it looks like this:
     

     If you like my page, please click the “like” button above!

     You can change or delete this line
     HomeYou can change the term “Home” to whatever you want for this tab and the same for the others below.
     About Me
     Services
     Consulting

     
     

   • The next section is the actual first page that appears which is the Home page, and it looks like this (the next three pages are similar):
     
     This is my image file of me standing to the right, you will probably want to change this. You are going to need to create an image and upload it somewhere and point to it, this can be your website or a flickr account etc. My images are about 200px wide and about 550px tall.
     

     The Professional Paraphraser

     This is my page headline and everything below this is my page text, just leave the items in the brackets <> alone and edit the rest
     

     There is an obvious disconnect between some of the truly innovative technologies out there and the potential client/users. If you are a developer or provider of such technologies, this is not news to you. So how do you
     make that connection?
     
     These tags creat a little space between paragraphs
     I am one of those unique individuals who can speak both languages. I can not only understand the complexities and nuances of your technology, but I can paraphrase and present these complexities and nuances to be understood and appreciated by your customer base. Connection Made!
     
     
     When you engage my services, I will dive deep into your offering to gain a thorough understanding which I will use to craft a user friendly presentation that I will professionally present to your clients in one or more of several formats.
     
     
     Why would you engage me to do this? Well, maybe you are not comfortable in front of crowds, or maybe you are not good at articulating your product features to laypeople, or maybe you are not a convincing spokesperson, or maybe you just have too much on your plate. Either way, there is no reason not to engage an expert presenter to help you make that critical connection, and create that “aha!” moment in your client’s minds for you.

     
     

   • The last line is also optional, but if you have a Google Analytics account, you can create a profile for your page and enter the analytics account number here for detailed statistics.
     
     
3. Alright, so are you thoroughly confused? At the risk of making this long post even longer, I will try and simplify this further, go ahead and copy and paste the entire code below into the FBML box and we’ll edit it there:
   

   If you like my page, please click the “like” button above!

   Home
   About Me
   Services
   Consulting

   

   Your Home Page Headline

   Your Home Page text
   

   Your Second Page Headline

   Your second page text
   

   Your third page headline

   Your third page text
   

   Your fourth page headline

   Your fourth page text

   The easiest way to do this is to open a separate window in your browser so you can switch back and forth from your FBML page to your Micro-Site and refresh your micro-site to see the changes as you go. So try my copy, paste, edit method for yourself.

4. Lastly you will probably want to set your new Micro-Site to be the default landing page for new visitors, so go back to your page settings and click on “edit” under Wall Settings.
   

   Then select Micro-Site (or whatever you called your page) in the dropdown for Default Landing page:
   

5. Hopefully this was helpful to you, one thing I have been asked in the past is about hex-decimal colors, so here is a link to a conversion chart

Please comment profusely about ways to improve this or your experiences with this tutorial. If you would rather just have this done for you let me know, I won’t do it for free, but I won’t charge you much to do it either.

Thanks for reading!

Steve