in other words…
There is an obvious disconnect between some of the truly innovative technologies out there and the potential client/users. If you are a developer or provider of such technologies, this is not news to you. So how do you
make that connection?
I am one of those unique individuals who can speak both languages. I can not only understand the complexities and nuances of your technology, but I can paraphrase and present these complexities and nuances to be understood and appreciated by your customer base. Connection Made!
When you engage my services, I will dive deep into your offering to gain a thorough understanding which I will use to craft a user friendly presentation that I will professionally present to your clients in one or more of several formats. My presentation philosophy
My Presentation Philosophy
When I take on an presentation assignment I become your “Brand Ambassador”. What does that mean to me? Well, it means that I represent your organization for that event, not mine. It means that there will be no doubt in the audience’s mind about who this event is about. It means that I will not attempt to use your platform to expand my business. All to often I hear contracted presenters referring to their own service offerings throughout a client’s presentation, almost to a point where you are not even sure who the presentation is for. In my mind this is tacky at best, and outright hyjacking at worst.
You have developed a product or service, identified and gathered an audience and engaged me to do one thing: Present your product, period. All of my presentations start with a similar brief introduction along the lines of “My name is Steve Mordue, I am a professional presenter. I am here today representing XYZ Company”. No reciting my web address or contact info, no plastering my logo on all of your slides, no close by asking them to call me for anything. If someone in the audience likes my presentation, and wants to hire me, they can find me. I don’t need to co-opt your event.
Sorry about the rant, but this common practice obviously irks me.
Why would you engage me to do this? Well, maybe you are not comfortable in front
of crowds, or maybe you are not good at articulating your product features to
laypeople, or maybe you are not a convincing spokesperson, or maybe you just
have too much on your plate. Either way, there is no reason not to engage an
expert presenter to help you make that critical connection, and create that
“aha!” moment in your client’s minds for you.